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Autoholics At Work Volume 1

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Race Culture has evolved from the mutual passion of our team of autoholics and the good fortune of careers that have involved apparel and accessory design, manufacturing, and retail management.

Our basic objective is pretty simple; anyone can put logos on product - car guys (us) can tie the logos, products,colors and history into an emotion.

We have been working out the usual idiosyncrasy's that you would expect with new technologies (new to us Old Guys) and we have started to add new products to the site.  Please check out the new, fully embroidered Shelby GT350, Shelby GT500 and Shelby Daytona caps.  The embroidered detail of the GT350 and especially the Daytona Cobra is extraordinary.  The new Camaro Caps include the latest styles of Flexible Fit Flat Brim and embroidered knit Beanie Caps.  (as an aside: The Beanies were constructed for comfort wear and the embroidery does not come through the knit fabric.

We will be looking forward to your comments, criticisms, ideas and general feedback on our site Facebook, Twitter or Pinterest pages.  Most of all we hope you enjoy the quality of our products and our efforts to capture the historic essence of our great sport.


With the 50th anniversary of Ford Mustang upon us, the California party has started.  2 weeks ago I had the opportunity to introduce my shortly to be 50 year old Alfa Romeo Spider Veloce (nimble) to a 1964.5 Mustang convertible (fast). What made it a 'goose bump' moment was that the Mustang belongs to Lee [...]

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Kids in a Candy Store

Welcome to my world of Ford Racing, Mustangs, Boss 302, Shelby Cobra, Daytona, GT350 and 500, Camaro, GTO, Firebird, Corvette and Corvette Racing, Porsche, Ferrari, Aston Martin, et al. and the lives of Tazio Nuvolari, Enzo Ferrari, Alberto Ascari, Vittorio Jano,  Sterling Moss, Phil Hill, Carroll Shelby, Jo Siffert, Jimmy Clark, Peter Bryant, et al., [...]

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